A common terminology I’ve heard a lot from my previous videos is UX, or User Experience, which in a nutshell means that I have to build my website with users in mind. What about my website appeals to others? Who is my target audience?
Knowing these things will help me understand how to develop my webpage and how to cater to the viewer’s needs.
In the first lesson, they use an example of a car site designed for two very different viewers in mind. For instance, a car enthusiast will be looking fro information on horsepower, torque and speed with the goal of finding a car for recreational purposes.
While a business owner, such as a florist, cares more about fuel economy, service intervals and storage capacity for a vehicle that will help keep their business running.
With this in mind, it’s important to understand that most people are browsing the web for information rather for entertainment. Not all the time, but most of the time. That being said, usually viewers will come to your site with a particular goal in mind, so you will need to be mindful of that to cater to a specific goal.
While it’s important to know what brings you more viewers, it is just as important to understand what will cause them to leave your site. There are number of ways to hide the information from your viewers that they want like using technical product names in navigation, using puns and teases making it unclear for users to know what they’re getting, using technical jargon instead of plain speech, and presenting users with a wall of text instead of getting to the point.
One thing that keeps me from staying on a website is constant ad interruptions. I understand that sometimes websites will use ads for other sources of income (or their only source, depending on what their site is for), but when it hinders your visitors from searching for your product it can turn into an annoyance.
In lesson 2 I learned more about how the design of the website should never get in the way of the information you’re trying to convey. The information should never be surrounded by clutter, drawing your visitors away from what you want them to know, but should have a simpler design. Whatever graphical elements used should be relevant to the information.
Another important view to take is to keep you design consistent. Your visitors should know what they are going to get whenever they visit your site or click on a navigation text. Don’t just change something to get away from the monotony of other sites. Below is a good example. Most viewers know what a Forum is because it’s become pretty universal on sites, but calling it a Den or a Chatroom may give your viewers when clicking it.